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Client
Ardfinnan Community Playschool
Services
Website Design & Development, Local SEO, Google Business Profile Setup, Website Management (CMS)
Full Circle Design worked with Ardfinnan Community Playschool to design and develop a modern, mobile-friendly website that makes it easy for parents to find key information and register for the upcoming school year. The site was built with a clear structure, local SEO foundations, and an easy-to-update CMS so the playschool team can keep content up to date without relying on a developer.
Before the Project
The playschool needed a stronger online presence that clearly communicated essential information for parents, including handbooks, policies, and funding support. They also required improved visibility in local search and Google Maps to attract new registrations each year. Their new website needed to be easy to navigate, mobile responsive, and designed around the real questions parents ask when choosing a playschool.
The Full Circle Design Solution
We started with a design strategy meeting to plan the structure of the website and ensure every page supported parent decision-making and enquiries. We carried out location photography to help build trust and give the website a more authentic and professional feel. We then designed and developed a fully responsive website with a CMS-based setup to allow the playschool to easily update content.
The website was supported with a custom local SEO strategy, connected to Google Search Console, and paired with a fully created and optimised Google Business Profile to improve local visibility. Key content areas were clearly organised, including policies, handbooks, funding information, and a simple path for parents to register interest for the following year.
Our Results
Clearer access to policies, handbooks, and funding information for parents
Stronger visibility in local search through local SEO foundations
Improved Google Maps presence with an optimised Google Business Profile
Faster, more user-friendly sign-up and registration journey
Mobile-optimised experience across all devices
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