Marketing & Design Resources

SERP or Search Engine Results Page is the page you see after typing a query into Google, including organic results, ads, featured snippets, and AI overviews.

SEO or Search Engine Optimisation is the process of improving a website so it ranks higher on search engines like Google, driving more organic traffic.

GEO stands for Generative Engine Optimisation. This is the process of optimising content to ensure visibility and accurate representation in AI-powered search engines such as ChatGPT, Claude, Gemini, and Google’s AI Overviews.

CRO, or Conversion Rate Optimisation, is the practice of improving a website’s ability to turn visitors into customers by testing and refining design, copy, and user journeys.

The overall feeling a person has when interacting with a website, app, or digital product. UX focuses on usability, accessibility, and customer satisfaction.

Click-Through Rate (CTR) is the percentage of users who click on a specific link, ad, or call-to-action compared to the number of times it was shown.

Return on Investment (ROI) measures the profitability of a marketing campaign or business decision by comparing the cost with the generated revenue.

A prompt (like a button, link, or phrase) encouraging users to take the next step. As an example, “Buy Now”, “Sign Up”, or “Contact Us” would all be standard CTA's.

A basic visual guide used in web and app design to outline structure, layout, and functionality before full design and development.