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Website Design and Development to Drive Catering Enquiries for Town House Deli

Branding Design, Website Design & Development, Custom CMS Creation, Custom Menu Development, & Local SEO

Client

Town House Deli

Services

Website Strategy, Website Design & Development, Local SEO, Copywriting, CMS Development, Blog Content Creation

Full Circle Design partnered with Town House Deli to restructure and optimise their website for local search growth across multiple locations in Tipperary. This project focused on creating a clear website architecture, location-based content pages, and a scalable CMS setup in Wix Studio to support consistent updates. We also delivered copywriting, menu structure improvements, and SEO keyword mapping to help Town House Deli rank for high-intent local searches and convert visitors into catering enquiries.

Before the Project

Town House Deli needed a website that could properly support multiple deli locations and promote their catering services across the county. Their online presence required a clearer structure, stronger localised content, and a strategy-led approach to SEO so each location could appear in search results without competing against other pages. They also needed a better way to present catering menus and service information to customers in a clear, mobile-friendly format, along with supporting content that answers common customer questions and improves search visibility.

The Full Circle Design Solution

Town House Deli needed a website that could properly support multiple deli locations and promote their catering services across the county. Their online presence required a clearer structure, stronger localised content, and a strategy-led approach to SEO so each location could appear in search results without competing against other pages. They also needed a better way to present catering menus and service information to customers in a clear, mobile-friendly format, along with supporting content that answers common customer questions and improves search visibility.

Our Results

Clear multi-location structure built to support local search growth across Tipperary
CMS dynamic location pages created for scalable updates in Wix Studio
Localised content written for each deli location and key catering searches
Custom menus page built for catering and party packs
Catering page optimised with FAQs, service area content and metadata
Local SEO keyword mapping implemented to prevent keyword cannibalisation
Blog content created to support organic search growth and catering intent traffic

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