Client
Town House Deli
Services
Website Strategy, Website Design & Development, Local SEO, Copywriting, CMS Development, Blog Content Creation
Full Circle Design partnered with Town House Deli to restructure and optimise their website for local search growth across multiple locations in Tipperary. This project focused on creating a clear website architecture, location-based content pages, and a scalable CMS setup in Wix Studio to support consistent updates. We also delivered copywriting, menu structure improvements, and SEO keyword mapping to help Town House Deli rank for high-intent local searches and convert visitors into catering enquiries.
Before the Project
Town House Deli needed a website that could properly support multiple deli locations and promote their catering services across the county. Their online presence required a clearer structure, stronger localised content, and a strategy-led approach to SEO so each location could appear in search results without competing against other pages. They also needed a better way to present catering menus and service information to customers in a clear, mobile-friendly format, along with supporting content that answers common customer questions and improves search visibility.
The Full Circle Design Solution
We started with a full digital audit and provided clear recommendations to improve the website’s structure, content and SEO performance. We then planned a revised website architecture and sitemap, designed around a scalable location-based structure with CMS-driven dynamic pages, making the content easy to update. This allowed Town House Deli to manage and update its website without the need for a designer or a developer.
We created a full content structure and delivered copywriting across core pages, including localised deli pages for each location and individual location page content for Thurles, Clonmel, and Tipperary Town. We also built a custom menu page to clearly display both catering and party pack offerings. The catering page was developed with service area content, FAQs, and fully optimised metadata, including SEO title and meta description. We also created an FAQ page with supporting content and metadata to strengthen topical relevance.
To support long-term performance, we created blog content around high-intent food and catering searches. Finally, we implemented local SEO keyword mapping across the site using a one-keyword-per-page approach to prevent keyword cannibalisation and improve ranking stability.
Our Results
Clear multi-location structure built to support local search growth across Tipperary
CMS dynamic location pages created for scalable updates in Wix Studio
Localised content written for each deli location and key catering searches
Custom menus page built for catering and party packs
Catering page optimised with FAQs, service area content and metadata
Local SEO keyword mapping implemented to prevent keyword cannibalisation
Blog content created to support organic search growth and catering intent traffic
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