Client
Quinn Scaffolding Ltd.
Services
Website Design & Development, Local SEO, SEO Strategy, CMS Development, Content Writing, Google Business Profile Setup
Full Circle Design supported Quinn Scaffolding Ltd. with a full website build and local SEO strategy designed to increase visibility, target the right customers, and generate better quality enquiries. This project focused on clear service messaging, strong local landing pages, and an SEO-friendly website structure that makes it easy for customers to find scaffolding services in Tipperary and surrounding areas.
Before the Project
Quinn Scaffolding needed a professional website that clearly communicated their services and helped them attract the right customers, including builders and main contractors. Their online presence needed improvement to compete locally in Tipperary, and they required a website structure that could support long-term growth through search. They also needed a system that would be easy to update internally as their services and business priorities changed.
The Full Circle Design Solution
We started with a full content review and refinement process, supported by competitor research in the local Tipperary market. We carried out customer targeting research focused on builders and main contractors, then completed SEO keyword research and search term planning to guide the website structure. From there, we planned the website architecture and sitemap, ensuring the pages were built for crawlability and search performance. A clear internal linking strategy was also implemented to improve website navigation and SEO value distribution across key pages.
To support local growth, we created local SEO landing pages targeting areas such as Bansha and Tipperary, alongside localised FAQ content to match real search behaviour. We then designed and developed a modern, mobile-responsive website and built a custom CMS for services, allowing the Quinn Scaffolding team to easily update service content without needing a developer. Finally, we completed local search setup across Google Search Console and Google Business Profile and implemented local SEO optimisation across key pages.
Our Results
82% Increase in YoY Website Traffic
108% Increase in Google Search Appearance
175% Increase in New Customer Enquiries
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