Client
Loose Cannons
Services
Website Planning, Website Design & Development, CMS Development, SEO Strategy, Local Search Setup, Copywriting,
Full Circle Design partnered with Loose Cannons to plan and build a clear, scalable website designed to support event promotion, organic search growth, and customer conversions. This project focused on proper website structure, SEO foundations, and a CMS system that allows the Loose Cannons team to publish and manage event pages efficiently. Alongside the build, we delivered website copywriting, keyword strategy, and trust-focused homepage sections to help turn visitors into enquiries and bookings.
Before the Project
Loose Cannons needed a website that was built to support long-term growth through organic search and make it easier to promote events consistently. They required a structured platform that could scale, avoid SEO issues caused by duplicate or competing pages, and clearly communicate key information to customers. They also needed professional trust signals and conversion sections on the homepage to improve enquiries, while ensuring the website met GDPR requirements.
The Full Circle Design Solution
We planned the overall website structure and content layout to create a clean user journey and stronger search visibility. We developed a dedicated CMS events landing page template, allowing the client to manage and publish events quickly while keeping page structure consistent. We wrote website copy designed to support customer understanding and conversion, and we implemented SEO titles and meta descriptions across key pages. A keyword strategy was also put in place to prevent keyword cannibalisation and ensure each page has a clear purpose in Google Search.
To build trust and improve conversion, we created homepage sections focused on credibility and next-step actions. Finally, we set up and optimised Google Search Console and Google Business Profile to strengthen local visibility and support ongoing performance tracking.
Our Results
162% Increase in Website Traffic
860% Increase in Organic Search Presence
Inclusion in Google Search & Google Map Pack
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