Client
HERizon
Services
Brand Strategy, Branding Design, Logo Design, Website Design & Development, Marketing Automation, SEO, Local Search, Compliance Support
Full Circle Design partnered with HERizon to launch a complete brand and digital platform for an Irish and UK-based online coaching business. This project included full brand strategy and positioning, a new business name rollout, visual identity development, and a custom website built to support growth. We also implemented automated lead capture systems, a guided quiz journey to match customers with the right programme, and SEO and local search foundations to help HERizon build visibility in the Irish and UK market.
Before the Project
HERizon previously operated as Ryan-Robertson Fitness and had already built a strong social media presence and reputation. However, the brand no longer matched the direction the business was moving in. They wanted to rebrand and reposition themselves as a leading authority in women’s fitness, with a clearer identity, stronger messaging, and a premium look that reflected the quality of their coaching.
While their audience was engaged on social media, their website and lead capture systems were not built to convert that attention into enquiries and programme sign-ups consistently. They needed a new brand that felt focused and intentional, alongside a website and automation system that could guide users to the right programme, capture leads properly, and support long-term growth in the UK market.
The Full Circle Design Solution
HERizon previously operated as Ryan-Robertson Fitness and had already built a strong social media presence and reputation. However, the brand no longer matched the direction the business was moving in. They wanted to rebrand and reposition themselves as a leading authority in women’s fitness, with a clearer identity, stronger messaging, and a premium look that reflected the quality of their coaching.
While their audience was engaged on social media, their website and lead capture systems were not built to convert that attention into enquiries and programme sign-ups consistently. They needed a new brand that felt focused and intentional, alongside a website and automation system that could guide users to the right programme, capture leads properly, and support long-term growth in the UK market.
Our Results
Complete brand rollout and positioning for a new business name launch
Conversion-first coaching website built in Wix Studio
Automated lead capture systems and quiz journey to improve enquiry quality
UK SEO and local search foundations to support long-term organic growth
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